Study 01 · Venture-backed crypto trading ecosystem

Delivered a marketing engine for a five-brand crypto ecosystem with AI-native throughout.

A venture-backed company needed to go from zero marketing to a fully operational, multi-brand growth function. Built content system, lifecycle infrastructure, analytics, positioning framework and more.

10,000+
users on waitlist in 1 month
500%
signup increase after rebrand
$1M+
in AUM acquired before public launch
AI Content Engine

Multi-channel content production at brand-multiple scale.

AI-native content production system deployed across long-form, social, email, and community for all five brands. Consistent multi-channel output without adding headcount.

Positioning & Messaging

Five differentiated narratives, one shared system.

Differentiated positioning frameworks for five product brands across decentralized trading, quantitative finance, and financial infrastructure. Each brand entered market with a distinct narrative.

Lifecycle Infrastructure

Waitlist and lifecycle system managing 10,000+ users in 1 month.

Full lifecycle infrastructure built to manage a 10,000+ user waitlist across multiple product brands, acquired in the first month. Automated sequences, segmentation, and engagement tracking from signup through activation.

Analytics & Attribution

Spend allocation moved from intuition to data.

Measurement infrastructure connecting acquisition to user behavior across all brands. Replaced intuition-based decisions with data-driven spend allocation.

AI Integration

AI as the operating layer, not an add-on.

Every system above built on AI-native infrastructure. Prompt libraries, automated research workflows, AI-assisted analytics. One operator producing the output of an entire team.

Study 02 · Onchain funded trading platform

From zero to full-funnel acquisition.

Brought an early-stage trading platform from nothing to live acquisition across multiple channels, within weeks.

$50K+/mo
monthly managed spend
4.1% CTR
vs 2.5% industry average
$0.64 CPC
vs $3.46 industry average
3.3% CVR
vs 2.5% industry average
Paid Acquisition

5× cheaper CPC. Every core KPI ahead of industry.

Paid acquisition built from zero across multi-channel campaigns. 4.1% click-through rate versus 2.5% industry average. $0.64 cost per click versus $3.46 industry — 5× more efficient. 3.3% on-site conversion versus 2.5% industry. $50K+/month in managed spend, every dollar tracked against benchmark.

AI Lifecycle System

Five behavioral sequences from a standing start.

Full email lifecycle built from zero. 5 behavioral sequences: welcome, re-engagement, product announcements, abandoned checkout recovery, and pricing urgency.

Analytics & Attribution

Eight-step funnel with per-step drop-off.

GA4 custom event architecture. 8-step registration funnel with per-step drop-off visibility. Source attribution and KOL tracking across the full acquisition funnel.

Website Build

Six pages plus channel-specific landers.

Full website copy across 6+ pages and 4 channel-specific landing pages. Competitive comparison frameworks. Conversion-optimized structure.

AI Integration

Autonomous agents built directly into workflows.

Agents embedded as a core operational layer across multiple workstreams. Not just a tool added to the process. It was the process.

Study 03 · Decentralized prop firm · launch

Full GTM shipped in 8 weeks. One operator.

A seed-stage decentralized trading firm needed a quick go-to-market. Positioning, full marketing site, content library, analytics, and partner program all shipped within 8 weeks.

Positioning & Messaging

Differentiated positioning for a crowded category.

Competitive positioning framework built against established prop trading firms. Clear differentiation on decentralization, transparency, and on-chain verification. Full messaging hierarchy shipped for every channel.

AI Content Engine

Autonomous content production with agents in the loop.

Content engine spun up to draft, refine, and publish across launch content, scheduling series, and ongoing cadence. Agents handle the production loop end-to-end. The team reviews and approves.

Website Build

A site that converts, not just informs.

Marketing site shipped end-to-end as a conversion engine, not a brochure. Compliance-safe copy, transparent pricing, and clear program mechanics — every page engineered to qualify and convert traders. SEO infrastructure shipped at launch for organic discovery from day one.

Analytics & Attribution

Per-step funnel visibility from day one.

GA4 with custom event architecture. 8-step registration funnel instrumented with per-step drop-off visibility and ref source segmentation from launch.

AI Integration

AI-native speed as the competitive advantage.

Every workstream shipped in parallel on AI-native workflows. Positioning research, copy iteration, content production, compliance audits, analytics setup. The operational layer that makes 8-week GTM launches possible at this depth.

The thread

AI-native infrastructure. Built to run autonomously.

Every engagement is structured to deliver workflows with AI as the core operational layer, helping businesses operate lean and compound efficiency.

Range.
Study 01

Five product brands. Full-funnel marketing engine. Content, lifecycle, analytics, and positioning built across an entire crypto ecosystem.

Depth.
Study 02

Full-funnel acquisition campaigns producing returns well above industry averages.

Speed.
Study 03

Full GTM in 8 weeks. Positioning, marketing site, content engine, analytics, and partner program shipped end-to-end by one operator.

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